TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Keller,Kevin Lane
TI  - Best practice cases in branding: lessons from the world's strongest brands 
SN  - 0131411330 (pbk.) :
AV  - HD69.B7 K45 2003
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education/Prentice Hall
KW  - Brand name products
KW  - Management
KW  - Case studies
N1  - [Published to accompany: Strategic brand management : building, measuring, and managing brand equity, 2nd ed.]; Includes bibliographical references
ER  -