TY  - BOOK
AU  - Roll,Martin
TI  - Asian brand strategy: how Asia builds strong brands 
SN  - 1403992797
AV  - HD69.B7 R65 2006
PY  - 2006///
CY  - Basingstoke [England], New York, N.Y.
PB  - Palgrave Macmillan
KW  - Brand name products
KW  - Asia
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references (p. 243-248) and index
ER  -