TY  - BOOK
AU  - Dowling,Grahame R.
TI  - The art and science of marketing: marketing for marketing managers 
SN  - 0199269610
AV  - HF5415 .D747 2004
PY  - 2004///
CY  - Oxford, New York, N.Y.
PB  - Oxford University Press
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -