TY  - BOOK
AU  - Buber,Renate
AU  - Gadner,Johannes
AU  - Richards,Lyn
TI  - Applying qualitative methods to marketing management research
SN  - 1403916608
AV  - HF5415.13 .A664 2004
PY  - 2004///
CY  - Houndmills, Hampshire, New York, N.Y.
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Management
KW  - Research
KW  - Methodology
KW  - Qualitative research
N1  - Includes bibliographical references and index
ER  -