TY  - BOOK
AU  - Dranove,David
AU  - Marciano,Sonia
TI  - Kellogg on strategy: concepts, tools, and frameworks for practitioners 
SN  - 0471478555
AV  - HD30.28 .D72 2005
PY  - 2005///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Strategic planning
KW  - Case studies
KW  - Industrial management
N1  - Includes bibliographical references and index; Getting ready to do strategy -- Mini-case studies: Samsung, Allegheny Health Education and Research Foundation -- B minus C: positioning your firm against the competition -- Mini-case studies: American Airlines, Merck, Wal-Mart -- Affirming your competitive advantage: the resource and capabilites audit -- Mini-case studies: Disney, Foot Locker, Glaxo Smith Kline, McDonald's, Nike, Southwest Airlines -- Measuring your competitive advantage: a toolkit -- The cancer of competition: how to diagnose it -- Mini-case studies: Commonwealth Edison, Lucent Technologies, The National Football League, Texas Rangers, the "cola wars", the pharmaceutical industry, United Healthcare -- The cancer of competition: how to cure it -- Mini-case studies: American Airlines, Garanimals, General Electric, Kellogg's, Opec, Sky TV, Wal-Mart -- The threat of entry and how to combat it -- Mini-case studies: Airbus and Boeing, Amazon and Barnes & Noble, GE and Siemans, Netscape, Philip Morris, United Airlines, Wal-Mart, Xerox -- How to sustain your competitive advantage -- Mini-case studies: AT&T, Chicago Bears, Circuit City, eBay, Lockheed, Nintendo, Nucor, Southwest Airlines, Topps Trading Cards -- Two examples of strategy in action: Southwest Airlines and the Chicago Hospital Market
ER  -