TY  - BOOK
AU  - Schley,Bill
AU  - Nichols,Carl
TI  - Why Johnny can't brand: rediscovering the lost art of the big idea 
SN  - 1591841127 :
AV  - HD69.B7 S3417 2005
PY  - 2005///
CY  - New York, N.Y.
PB  - Portfolio
KW  - Brand name products
KW  - Marketing
KW  - Management
N1  - Includes index; First published in 2005 by Portfolio, a member of Pinguin Group (USA) Inc
ER  -