TY  - BOOK
AU  - Usunier,Jean-Claude
AU  - Lee,Julie
TI  - Marketing across cultures
SN  - 0273685295 (pbk.) :
AV  - HF1416 .U85 2005
PY  - 2005///
CY  - New York
PB  - Financial Times Prentice Hall
KW  - Export marketing
KW  - Social aspects
KW  - International business enterprises
KW  - Intercultural communication
N1  - Includes bibliographical references and index
ER  -