TY  - BOOK
AU  - Cooper,Robert G.
TI  - Product leadership: pathways to profitable innovation 
SN  - 046501433X :
AV  - HF5415.153 .C643 2005
PY  - 2005///
CY  - New York
PB  - Basic Books
KW  - New products
KW  - Management
KW  - Marketing
KW  - Product management
N1  - Includes bibliographical references and index
ER  -