TY  - BOOK
AU  - Battelle,John
TI  - The search: the inside story of how Google and its rivals changed everything 
SN  - 1591840880 :
AV  - HD9696.8.U64 G663 2005
PY  - 2005///
CY  - New York
PB  - Portfolio
KW  - Google (Firm)
KW  - Google
KW  - Internet industry
KW  - United States
KW  - Web search engines
KW  - Internet searching
KW  - Information society
N1  - Includes bibliographical references (p. [287]-299) and index; The database of intentions -- Who, what, where, why, when? and how (much)? -- Search before Google is born -- Google -- A billion dollars, one nickel at a time: the Internet gets a new subsiness model -- Google 2000-2004: zero to 3 billion in five years -- The search economy -- Search, privacy, government, and evil -- Google goes public -- Google today, Google tomorrow -- Perfect search
ER  -