TY  - BOOK
AU  - Szwarc,Paul
TI  - Researching customer satisfaction and loyalty
SN  - 0749443367
AV  - HF5415.335 .S95 2005
PY  - 2005///
CY  - Sterling, VA
PB  - Kogan Page
KW  - Consumer satisfaction
KW  - Customer loyalty
N1  - Includes bibliographical references and index
ER  -