TY  - BOOK
AU  - Zagula,John
AU  - Tong,Richard
TI  - The marketing playbook: five battle-tested plays for capturing and keeping the lead in any market 
SN  - 1591840384 :
AV  - HF5415 .Z24 2004
PY  - 2004///
CY  - New York
PB  - Portfolio
KW  - Marketing
KW  - Marketing research
KW  - Strategic planning
N1  - Includes index
ER  -