TY  - BOOK
AU  - Byron,Christopher
TI  - Martha Inc.: the incredible story of Martha Stewart Living Omnimedia 
SN  - 0471123005
AV  - TX140.S74 B97 2002
PY  - 2002///
CY  - New York
PB  - Wiley
KW  - Stewart, Martha.
KW  - Martha Stewart Living Omnimedia
KW  - Home economists
KW  - United States
KW  - Biography
KW  - Businesswomen
N1  - Includes bibliographical references (p. 349-391) and index; Nancy Drew and the Case of the Hidden Childhood -- A Model Life -- To Wall Street -- The Page Turns -- A Nascent Empire: The Martha Moment Is Born -- Who's Afraid of Virginia Woolf? -- Making the Best-Seller List -- Kmart Calls -- How to Negotiate a Contract -- Strategy: Get Others to Pay -- Controlling the Stress Lines -- No Good Deed Goes Unpunished -- Time Takes Martha -- Martha Takes TV -- In the Company of Women -- Scheming Times -- A Taxing Situation -- Time Takes a Licking -- Labor Relations -- When Being in the Public Eye Is Not a Good Thing -- From Wall Street to Main Street -- To the Ends of the Earth
N2  - The Martha Stewart business model may be one of the most successful developed in the past ten years, according to this lively, in-depth examination of the Diva of Domesticity
ER  -