TY  - BOOK
AU  - Prahalad,C.K.
AU  - Ramaswamy,Venkatram
TI  - The future of competition: co-creating unique value with customers 
SN  - 1578519535 :
AV  - HD41 .P73 2004
PY  - 2004///
CY  - Boston, Mass.
PB  - Harvard Business School Pub.
KW  - Competition
KW  - Customer relations
KW  - Customer services
KW  - Strategic planning
KW  - Economic value added
KW  - Success in business
N1  - Co-Creation of Value -- Building Blocks of Co-Creation -- The Co-Creation Experience -- Experience Innovation -- Experience Personalization -- Experience Networks -- The Market as a Forum -- Building New Strategic Capital -- Manager as Consumer -- Rapid Knowledge Creation -- Strategy as Discovery -- Building New Capabilities for the Future -- Aids to Exploration
N2  - "Few thinkers have sensed and shaped emerging trends in strategy more successfully than C. K. Prahalad. Yet, ideas like 'strategic intent' and 'core competencies' may prove to be precursors to his most important contribution, in collaboration with Venkat Ramaswamy -- rethinking the nature of competition itself in the age of global networks. The shift in power from businesses that determine what customers need and then manipulate demand to meet their offerings to networks of customers and producers who jointly create value may be the defining shift in market structure in the first part of the twenty-first century; Consumers Have Greater product variety than ever, yet they are less satisfied. Top management has more strategic options, yet they deliver less value. What do these paradoxes suggest about the future of competition? C. K. Prahalad, coauthor of the landmark bestseller Competing for the Future, and Venkat Ramaswamy argue that we are on the cusp of a very different world -- one in which the distinct roles of firm and consumer converge and the sources of value creation change dramatically. Prahalad and Ramaswamy show that the traditional, firm-centric view of value creation is being challenged by active, connected, and informed consumers -- coupled with the mingling of technologies and industries. No longer does value lie in products and services created by firms and delivered to customers. Increasingly, say the authors, value is being jointly created by the consumer and the company; Based on a wide range of ongoing experimentation in co-creation across many industries, The Future of Competition presents a new approach to value creation. In this framework, consumer-company interactions and personalized co-creation experiences -- enabled by technical and social infrastructures -- allow each consumer to co-create unique value with a network of companies and consumer communities. Using vivid examples of companies that are discovering next practices, Prahalad and Ramaswamy discuss the key building blocks of co-creation -- dialogue, access, risk assessment, and transparency (DART) -- and explore how new experience technologies and social capabilities can enable robust experience environments; To compete effectively, CEOs and senior managers must focus on building new strategic capital. This involves enabling managers to enhance their effectiveness by experiencing the business as consumers do, creating new knowledge rapidly, managing experience quality, selectively accessing competence on demand, flexibly and rapidly reconfiguring resources, and collaborating to co-create value through experience networks. This book sets the agenda for top management for co-creating the future, by revealing unprecedented opportunities for value creation and innovation
ER  -