TY  - BOOK
AU  - Riesenbeck,Hajo
AU  - Perrey,Jesko
TI  - Power brands: measuring, making and managing brand success 
SN  - 3527502823 (hbk.) :
AV  - HD69.B7 R54 2007
PY  - 2007///
CY  - Weinheim, Ger.
PB  - Wiley-VCH
KW  - Brand name products
N1  - Includes bibliographical references (p. 267-269)
ER  -