TY  - BOOK
AU  - Dowling,Grahame R.
TI  - The Art and Science of Marketing: marketing for marketing managers 
SN  - 9780199285563 (pbk.) :
AV  - HF5415  .D747 2004
PY  - 2005///, c2004
CY  - Oxford, UK, New york, NY
PB  - Oxford University Press
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -