TY  - BOOK
AU  - Stinnett,Bill
TI  - Think like your customer: a winning strategy to maximize sales by understanding how and why your customers buy 
SN  - 9780071441889 (pbk.) :
AV  - HF5415.32 .S75 2005
PY  - 2005///
CY  - New York, NY
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Selling
KW  - Customer relations
KW  - Customer loyalty
N1  - Includes bibliographical references (p. 251-252) and index; Why customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process
ER  -