TY  - BOOK
AU  - Aaker,David A.
TI  - Brand portfolio strategy: creating relevance, differentiation, energy, leverage, and clarity 
SN  - 9780743249386 :
AV  - HD69.B7 .A2154 2004
PY  - 2004///
CY  - New York, NY
PB  - Free Press
KW  - Brand name products
KW  - Planning
KW  - Marketing
KW  - Management
KW  - Valuation
N1  - Includes bibliographical references (p. [323]-327) and index
ER  -