TY - BOOK AU - Stielstra,Greg TI - PyroMarketing: the four-step strategy to ignite customer evangelists and keep them for life SN - 9780060776701 : AV - HF5415 .S835 2005 PY - 2005/// CY - New York, NY PB - HaperCollins/HarperBusiness KW - Marketing KW - Selling N1 - Includes bibliographical references (p. [231]-238) ER -