TY - BOOK AU - Mahajan,Vijay AU - Banga,Kamini AU - Gunther,Robert E. TI - The 86 percent solution: how to succeed in the biggest market opportunity of the next 50 years SN - 0131489070 (hbk.) : AV - HF1416.6.D44 M34 2006 PY - 2006/// CY - Upper Saddle River, N.J. PB - Pearson Education/Wharton School Publishing KW - Export marketing KW - Developing countries KW - International business enterprises N1 - Includes bibliographical references and index ER -