TY  - BOOK
AU  - Trappey,Randolph J.
AU  - Woodside,Arch G.
TI  - Brand choice: revealing customers' unconscious-automatic and strategic thinking processes 
SN  - 1403946418
AV  - HF5415.3 .T7 2005
PY  - 2005///
CY  - Houndmills, [England], New York, N.Y.
PB  - Palgrave Macmillan
KW  - Brand choice
KW  - Consumers' preferences
KW  - Cognition
KW  - General factor (Psychology)
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and index
ER  -