TY  - BOOK
AU  - Stein,Donna Baier
AU  - MacAaron,Alexandra
TI  - The new marketing conversation: creating and strengthening relationships between buyers and sellers 
SN  - 0324200579
AV  - HF5415.5 .S736 2005
PY  - 2005///
CY  - Mason, Ohio
PB  - TEXERE/Thomson
KW  - Customer relations
KW  - Business communication
KW  - Relationship marketing
KW  - Marketing
N1  - Includes index; The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation
ER  -