TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Ads, fads, and consumer culture: advertising's impact on American character and society 
SN  - 0742527247 (pbk.) :
AV  - HF5823 .B438 2004
PY  - 2004///
CY  - Lanham, Md.
PB  - Rowman & Littlefield Pub.
KW  - Advertising
KW  - United States
KW  - Popular culture
KW  - Consumer education
N1  - Includes bibliographical references (p.189-192) and index; Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?
ER  -