TY  - BOOK
AU  - Lehu,Jean-Marc
TI  - Brand rejuvenation: how to protect, strengthen & add value to your brand to prevent it from ageing 
SN  - 0749445661 :
AV  - HF5415.15 .L445 2006
PY  - 2006///
CY  - London, Eng., Philadelphia, Pa.
PB  - Kogan Page
KW  - Product management
KW  - Product life cycle
N1  - Includes bibliographical references (p. [225]-234) and index
ER  -