TY  - BOOK
AU  - Rangan,V.Kasturi
TI  - Transforming your go-to-market strategy: the three disciplines of channel management 
SN  - 1591397669 :
AV  - HF5415.129 .R36 2006
PY  - 2006///
CY  - Boston
PB  - Harvard Business School Pub.
KW  - Marketing channels
KW  - Management
KW  - Business logistics
KW  - Physical distribution of goods
N1  - Includes bibliographical references; The promise of channel stewardship -- Mapping an industry: a helicopter view -- Building & editing the value chain: a case illustration of the key principles -- Building & editing the value chain: a framework for getting started -- Aligning & influencing the channel value chain: the concept of power -- Aligning & influencing the channel value chain: focusing on performance -- Stewardship in action: supplier case studies -- Stewardship in action: the intermediarys perspective -- Stewarding multiple channels -- The challenges and opportunities of the internet as a channel -- Integrating the internet into the multi-channel solution -- Strategy and implementation of channel stewardship
ER  -