TY  - BOOK
AU  - Wipperfürth,Alex
TI  - Brand hijack: marketing without marketing 
SN  - 1591840783 :
AV  - HD69.B7 W553 2005
PY  - 2005///
CY  - New York
PB  - Portfolio
KW  - Brand name products
KW  - Marketing
KW  - Consumer behavior
KW  - Brand choice
KW  - Brand loyalty
N1  - Includes bibliographical references (p. 259-270) and index
ER  -