TY  - BOOK
AU  - Jones,John Philip
TI  - Fables, fashions, and facts about advertising: a study of 28 enduring myths 
SN  - 0761927999 (pbk.) :
AV  - HF5823 .J7172 2004
PY  - 2004///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Advertising
N1  - Includes bibliographical references (p. 245-251) and index
ER  -