TY  - BOOK
AU  - Jolly,Adam
TI  - From idea to profit: how to market innovative products and services 
SN  - 0749442190 (pbk.) :
AV  - HF5415.153 .J655 2005
PY  - 2005///
CY  - London, Sterling, Va.
PB  - Kogan Page
KW  - New products
KW  - Marketing
KW  - Strategic planning
N1  - Includes index
ER  -