TY  - BOOK
AU  - Backman,Michael
AU  - Butler,Charlotte
TI  - Big in Asia: 25 strategies for business success 
SN  - 1403933154 (pbk.) :
AV  - HD30.28 .B322 2004
PY  - 2004///
CY  - Houndmills, Basingstoke, Hampshire, New York
PB  - Palgrave Macmillan
KW  - Strategic planning
KW  - Asia
KW  - Business planning
KW  - International business enterprises
KW  - Management
KW  - Intercultural communication
KW  - Success in business
N1  - Includes bibliographical references and index
ER  -