TY  - BOOK
AU  - Johnston,Robert E.
AU  - Bate,J.Douglas
TI  - The power of strategy innovation: a new way of linking creativity and strategic planning to discover great business opportunities 
SN  - 0814407684 :
AV  - HD30.28 .J657 2003
PY  - 2003///
CY  - New York
PB  - AMACOM
KW  - Strategic planning
N1  - Includes bibliographical references (p. 279-282) and index; Strategy meets innovation -- Strategy innovation is managing the future -- Strategy innovation is not strategic planning -- The discovery process -- The discovery process : the Moen story -- The discovery process : staging phase -- The discovery process : aligning phase -- The discovery process : exploring phase -- The discovery process : creating phase -- The discovery process : mapping phase -- Maximizing the discovery process -- Formalizing a strategy innovation system -- Epilogue: the future of strategy innovation
ER  -