TY - BOOK AU - Katsaros,John AU - Christy,Peter TI - Getting it right the first time: how innovative companies anticipate demand SN - 0275984796 : AV - HB3730 .K35 2005 PY - 2005/// CY - Westport, Conn. PB - Praeger KW - Business forecasting KW - Business planning KW - New products KW - Management N1 - Includes bibliographical references (p. [149]-150) and index ER -