TY  - BOOK
AU  - Bailey,Maria T.
AU  - Ulman,Bonnie W.
TI  - Trillion-dollar moms: marketing to a new generation of mothers 
SN  - 1419504576 :
AV  - HF5415.33.U6 B35 2005
PY  - 2005///
CY  - Chicago
PB  - Dearborn Trade Pub.
KW  - Women consumers
KW  - United States
KW  - Mothers
KW  - Marketing
KW  - New Age consumers
N1  - Includes bibliographical references and index; Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future
ER  -