TY  - BOOK
AU  - Walker,Orville C.
TI  - Marketing strategy: a decision-focused approach 
SN  - 0072961902 (pbk.) :
AV  - HF5415.13 .M3586 2006
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill Irvin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -