TY  - BOOK
AU  - Levy,Richard C.
AU  - Weingartner,Ronald O.
TI  - The toy and game inventor's handbook
SN  - 1592570623 (pbk.) :
AV  - HD9993.T692 L483 2003
PY  - 2003///
CY  - Indianapolis
PB  - Alpha
KW  - Toy industry
KW  - Handbooks, manuals, etc
KW  - Board game industry
KW  - Toys
KW  - Marketing
KW  - Board games
KW  - Inventions
KW  - Toy making
KW  - Design and construction
KW  - Patents
N1  - Includes bibliographical references (p. [473]-474) and index; Ideas R Us: Names in the Game -- Maple Seeds to Microchips: A History of Playthings -- Toy Stories: Off-the Chart Winners -- The Making of a Pro: Getting Started in Toy Invention -- From Mind to Merchandise: Making an Idea Reality -- Pat. Pend., [Trade Mark], [Registered Sign], [Copyright]: IP Firewalls -- Life's a Pitch: How to Sell Your Ideas -- Foreign Licensing: Going for Euros and Yen -- Molding the Deal: The Gets and Gives -- Batteries Not Included: How Product Is Powered -- Brandwashing: Entertainment Licensing -- Interactive Invention: Opportunities in Video Games -- The Inventor Profiles -- Companies Seeking Ideas
N2  - The toy industry is a 30 billion dollar-a-year business. It's also the last frontier for aspiring independent inventors, with an annual new product turnover of 60 percent and plenty of opportunities for the creative mind. Here, one of the most recognized and successful toy and game inventors in the business teams up with the former head of research and development at Hasbro to bring clear, comprehensive information to aspiring toy and game inventors...who just might bring us the next hula hoop!
ER  -