TY  - BOOK
AU  - Green,Brent
TI  - Marketing to leading-edge baby boomers
SN  - 0595264093
PY  - 2003///
CY  - Lincoln, NE
PB  - Writers Advantage
KW  - Baby boom generation
KW  - United States
KW  - Economic aspects
KW  - Older consumers
KW  - Market segmentation
KW  - Target marketing
N1  - Includes bibliographical references
ER  -