TY - BOOK AU - McLuhan,Marshall AU - Carson,David AU - McLuhan,Eric AU - Kuhns,William AU - Cohen,Mo TI - The book of probes: Marshall McLuhan, David Carson SN - 1584230568 : AV - P91.25 .M367 2003 PY - 2003/// CY - Corte Madera, CA PB - Gingko Press KW - Mass media N1 - "Adapted from a manuscript submitted by Eric McLuhan and William Kuhns ; design, art direction, photography: David Carson ; concept and direction, Probes Project: Mo Cohen"--P. 562 N2 - Until now, no book has explored the full expanse of Marshall McLuhan's thinking. Here we have assembled alongside his most prescient aphorisms excerpts from the full range of his astounding life's work. One revolutionary book distills the wisdom and wit of the man who explained to us the "the medium is the message" and that we are "now living in a global village," that "privacy invasion is now our most important knowledge industry" and that "obsolescence is the moment of superabundance." Cover to cover, The Book of Probes is not only one hundred percent McLuhan's own words, these are McLuhan's finest words. McLuhan called these bold perceptions probes and today they gleam like gems embedd ER -