TY  - BOOK
AU  - Aitchison,Jim
TI  - How Asia advertises: the most successful campaigns in Asia-Pacific and the marketing strategies behind them 
SN  - 0470820551 :
AV  - HF5813.A74 A39 2002
PY  - 2002///
CY  - Singapore
PB  - J. Wiley & Sons (Asia)
KW  - Advertising
KW  - Asia
KW  - Pacific Area
KW  - Communication in marketing
KW  - Advertising campaigns
KW  - Brand name products
KW  - Management
N1  - Includes index
N2  - The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia. * The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison. * Divided into 15 specific product or services to cater to a wide variety of marketers
ER  -