TY  - BOOK
AU  - Jamieson,Kathleen Hall
TI  - Packaging the presidency: a history and criticism of presidential campaign advertising 
SN  - 0195089421
AV  - JK524 .J36 1996
PY  - 1996///
CY  - New York
PB  - Oxford University Press
KW  - Presidents
KW  - United States
KW  - Election
KW  - Advertising, Political
KW  - Politics and government
KW  - 1945-1989
KW  - 1989-
N1  - Includes bibliographical references (p. 525-568) and index
N2  - In a new third edition, Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign, and focusing, appropriately, on the powerful media campaigns of the post-war period. 40 halftone illustrations
ER  -