TY  - BOOK
AU  - Hoyle,Leonard H.
TI  - Event marketing: how to successfully promote events, festivals, conventions, and expositions 
SN  - 047140179X
AV  - GT3405 .H69 2002
PY  - 2002///
CY  - New York
PB  - J. Wiley
KW  - Special events
KW  - Marketing
N1  - Includes bibliographical references (p. 209-215) and index
N2  - Authored by a well-known figure in the field. * Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. * Individual chapters address the differences involved in marketing different types of events. * Examines future trends and key issues such as how to reach new event attendees. * Includes appendices with sample forms, contracts, and more
ER  -