TY  - BOOK
AU  - Tollington,Tony
TI  - Brand assets
SN  - 047084423X
AV  - HF5681.A8 T65 2002
PY  - 2002///
CY  - Chichester, West Sussex, New York
PB  - John Wiley & Sons
KW  - Assets (Accounting)
KW  - Goodwill (Commerce)
KW  - Accounting
KW  - Brand name products
KW  - Valuation
N1  - Includes bibliographical references (p. [137]-142) and index; A more ordered approach -- Assets -- An alternative approach to the accounting definition of an asset -- Intellectual capital -- Intellectual property -- Intangible assets -- Cognitive assumptions behind the accounting recognition of assets -- The questionnaire survey -- Examples of the changing nature of an asset -- The need for a change to the definition of an asset -- Transactions or events and the role of separability -- Separability defined: two viewpoints -- The nature of separability: a brief review of two viewpoints -- The accounting preference for measurement separability -- The dominance of transaction-based measurement -- Valuations versus transactions/matching -- The separability initial recognition cycle -- The impact of FRS10 on the accounting recognition of intangible assets -- Longitudinal survey -- Intangible assets -- Purchased goodwill -- Brand assets -- Copyright -- Licences and concessions -- Patents -- Software and databases -- Development expenditure -- Exploration expenditure -- Findings from the longitudinal survey -- Brands -- Breaking the link between brand assets and purchased goodwill -- Brand accounting within the context of goodwill accounting -- Separating brand assets from purchased goodwill -- The definition and accounting recognition of brand assets -- The legal perspective -- Definition of a brand asset -- Revised recognition criteria -- Brand valuation methods and their weaknesses -- Subjectivity at every stage -- The Politics of Brand Assets -- A process of consultation, not consensus? -- ASB public hearings held 26-28 September 1995 -- The national and international scene: allowable accounting methods -- The nature of goodwill and intangible assets -- The linkage to the Statement of Principles: definition of an asset -- Consultation, not consensus? -- The linkage to the Statement of Principles -- The role of separability
N2  - A major problem with failing to classify brands as assets is that they are often sold at figures well below their market value. Moreover, stock markets are increasingly recognising the importance of brands to business success. This book asks why brands and intangible assets are not being disclosed by the accounting profession. It is split into three sections, dealing in turn with assets, brands, and the politics of brand assets. The author pushes for the recognition of intangible assets on balance sheets and derives new solutions to the problem of how to do so. He discusses recent key episodes such as the Accounting Standard Board's public hearings into goodwill and intangible assets and the controversial responses to this document. Indeed, he exposes some truly revealing insights into the process of standard setting in respect of intangibles
ER  -