TY  - BOOK
AU  - Coffman,Curt
AU  - González Molina,Gabriel
TI  - Follow this path: how the world's greatest organizations drive growth by unleashing human potential 
SN  - 0446530506 :
AV  - HF5549.5.M63 C64 2002
PY  - 2002///
CY  - New York
PB  - Warner Books
KW  - Employee motivation
KW  - Employees
KW  - Training of
KW  - Human capital
KW  - Executive ability
KW  - Personnel management
N1  - "Warner Business Books."; Includes bibliographical references; Introduction: The Path to Take -- Welcome to the Emotional Economy -- Discover the Talents of Each Employee -- The Route That Never Goes Astray -- Steering toward Engagement -- Directions for Enhancing and Managing Employee Engagement -- Emotional Economics, Part 1 -- The Open Highway -- The Four Emotional States That Drive Customer Engagement -- Directions for Enhancing and Managing Customer Engagement -- Emotional Economics, Part 2 -- Managing the Emotional Economy -- Epilogue: A New Vision for a New Century -- Managerial Talent, Employee Engagement, and Business Unit Performance -- Employee Engagement, Satisfaction, and Business Unit--Level Outcomes: A Meta-Analysis
N2  - From the coauthor of the bestselling "First Break All the rules" comes a book that teaches business leaders how to best utilize their "human capital" to achieve sustainable growth and profits in an environment of extreme competition
ER  -