TY  - BOOK
AU  - Miller,Anistatia R.
AU  - Brown,Jared M.
AU  - Cullen,Cheryl Dangel
TI  - Global graphics: symbols : designing with symbols for an international market
SN  - 1564965120
PY  - 2000///
CY  - Gloucester, Mass.
PB  - Rockport
KW  - Signs and symbols
KW  - Design
KW  - Commercial art
KW  - Graphic arts
N2  - For any graphic designer working with overseas clients, the first trick is understanding the culture and knowing how firmly traditional symbols are held, and how far the boundaries can and should be pushed to achieve the most effective design message for the project. This guidebook covers everything designers need to know about the national and international meaning of various traditional and not-so traditional cultural symbols, and their implications and associations. Chapters are arranged geographically by region and by country for an easy-to-navigate reference that source is packed with important symbol definitions and is illustrated with real-life graphic design examples of symbols in use in print, packaging, advertising, multimedia, environmental graphics and more
ER  -