TY  - BOOK
AU  - Golin,Al
TI  - Trust or consequences: build trust today or lose your market tomorrow 
SN  - 0814472087 :
AV  - HF5387 .G65 2004
PY  - 2004///
CY  - New York
PB  - American Management Association
KW  - Business ethics
KW  - Trust
KW  - Reliability
N1  - Includes index; Trust Trends: A transparent Age, Online Relationships, and a Breakdown in Corporate Values -- More Than a Nice-Sounding Word: The Bottom-Line Benefits -- The Damage Done: Post-Enron Possibilities -- Fix It Before It Breaks -- If You Can't Do It, Please Say So -- The Human Touch -- Humility: Developing a Nonarrogant Attitude -- Speed, Truth, and Other Good Ways to Respond to Bad Times -- Tough Trust Decisions -- The Media: How to Develop Relationships That Build Trust -- Great Acts of Trust -- Acts of Distrust -- The Ten Commandments of Organizational Trust
N2  - Filled with provocative ideas about why many companies overlook trust issues, "Trust or Consequences" brings the subject to center stage--where it must remain if companies are to regain stakeholder loyalty and competitive advantage
ER  -