TY  - BOOK
AU  - Schmitt,Bernd
AU  - Rogers,David L.
AU  - Vrotsos,Karen
TI  - There's no business that's not show business: marketing in an experience culture 
SN  - 0130471194 :
AV  - HF5415.13 .S344 2004
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  - Financial Times Prentice Hall
KW  - Brand name products
KW  - Marketing
KW  - Corporate image
KW  - Customer relations
N1  - Includes index
N2  - Schmitt and Rogers demonstrate how to use "show biz" techniques to cut through the clutter, engage customers personally, differentiate product or brand--and create real, long--term value
ER  -