TY  - BOOK
AU  - Scher,Paula
TI  - Make it bigger
SN  - 1568983328 :
AV  - NC998.5.A1 S34 2002
PY  - 2002///
CY  - New York
PB  - Princeton Architectural Press
KW  - Scher, Paula.
KW  - Graphic arts
KW  - United States
KW  - History
KW  - 20th century
KW  - Design
N2  - An outspoken voice in the world of graphic design for more than twenty years, Paula Scher has developed a worldwide reputation for her bold, modern graphics and her incisive, sometimes stinging, critiques of the design profession; In Make it Bigger, Scher candidly reveals her thoughts on design practice, drawing on her own experiences as one of the leading designers in the United States, and possibly the most famous female graphic designer in the world. Pointed and funny, it is an instructive guide for all those who navigate the difficult path between clients, employees, corporate structures, artists, and design professionals
ER  -