TY  - BOOK
AU  - Symonds,Matthew
AU  - Ellison,Larry
TI  - Softwar: an intimate portrait of Larry Ellison and Oracle 
SN  - 074322504X :
AV  - HD9696.63.U62 E4478 2003
PY  - 2003///
CY  - New York
PB  - Simon & Schuster
KW  - Ellison, Larry.
KW  - Oracle Corporation
KW  - History
KW  - Computer software industry
KW  - United States
KW  - Businessmen
KW  - Biography
N1  - Includes index; Larry and Me -- On the Road -- The War on Complexity -- Beginnings -- To the Limit -- Growing Up -- Best-of-Breed -- Falling Out -- The Laboratory -- Ready or Not... -- Taking Stock -- Hungarian Lessons -- Hill by Hill -- The Last Database -- Enemies -- Chained to the Job -- Alternative Stress -- Sayonara Swan Song -- Family Values -- Three Strikes, You're Out -- Larryland -- A Life Beyond Oracle -- "A Scrap of Information" -- The Golden Nugget -- A Perfect Storm -- "The First Loser" -- The Biggest Water Bottle
N2  - In a business where great risks, huge fortunes, and even bigger egos are common, Larry Ellison stands out as one of the most outspoken, driven, and daring leaders of the software industry. The company he confounded and runs, Oracle, is the number one business software company: perhaps even more than Microsoft's, Oracle's products are essential to today's networked world; But Oracle is as controversial as it is influential, as feared as it is revered, thanks in large part to Larry Ellison. Though Oracle is one of the world's most valuable and profitable companies, Ellison is not afraid to suddenly change course and reinvent Oracle in the pursuit of new and ever more ambitious goals. Softwar examines the results of these shifts in strategy and the forces that drive Ellison relentlessly on; In Softwar, journalist Matthew Symonds gives readers an exclusive and intimate insight into both Oracle and the man who made it and runs it. As well as relating the story of Oracle's often bumpy path to industry dominance, Symonds deals with the private side of Ellison's life. From Ellison's troubled upbringing by adoptive parents and his lifelong search for emotional security to the challenges and opportunities that have come with unimaginable wealth, Softwar gets inside the skin of a fascinating and complicated human being. With unlimited insider access granted by Ellison himself, Symonds captures the intensity and, some would say, the recklessness that have made Ellison a legend; The result of more than a hundred hours of interviews and many months spent with Ellison, Softwar is the most complete portrait undertaken of the man and his empire -- a unique and gripping account of both the way the computing industry really works and an extraordinary life; Despite his closeness to Ellison, Matthew Symonds is a candid and at times highly critical observer. And in perhaps the book's most unusual feature, Ellison responds to Symonds's portrayal in the form of a running footnoted commentary; The result is one of the most fascinating business stories of all time
ER  -