TY  - BOOK
AU  - Koch,Richard
TI  - The Financial Times guide to strategy: how to create and deliver a useful strategy 
SN  - 027365022X (pbk.) :
AV  - HD30.28 .K63 2000
PY  - 2000///
CY  - London, New York
PB  - Financial Times/Prentice Hall
KW  - Strategic planning
KW  - Industrial management
N1  - Includes bibliographical references and index
N2  - Behind every business hero lies a successful strategy. Behind every business failure lurks a bad strategy; Developing a good strategy is remarkably simple. Yet the subject has become obscured and over-complicated by academics and consultants with their own hobby-horses and proprietary methods. Strategy has become remote from those who need it most: owners and executives; The Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes. It will help you construct a strategic framework for your company, business model, and marketplace. This second edition is fully updated, encompassing changes in the theory and practice of strategy and including commentary on the latest theories and theorists. Coverage includes: -- demonstrating the power of strategy to raise profits-- providing a DIY strategy kit for managers-- distilling strategic thinking since 1960-- providing a lively A-Z of strategy concepts, terms, and techniques
ER  -