TY - BOOK AU - Barrenechea,Mark J. TI - E-business or out of business: Oracle's roadmap for profiting in the new economy SN - 0071373365 AV - HD9696.82.U62 B37 2001 PY - 2001/// CY - New York PB - McGraw-Hill KW - Oracle Corporation KW - Web site development industry KW - United States KW - Internet industry KW - Electronic commerce N1 - Includes bibliographical references (p. 223-224) and index N2 - In a blueprint for doing business "The Oracle Way", a senior executive at the company's customer relationship division shows what today's companies need to do in order to successfully make the eTransformation to sustained growth and greater market share ER -