TY  - BOOK
AU  - Usborne,Nick
TI  - Net words: creating high-impact online copy 
SN  - 0071380396 :
AV  - HF5825 .U83 2002
PY  - 2002///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising copy
KW  - Broadcast advertising
KW  - Electronic commerce
N1  - Includes index
N2  - A guide to creating copy that connects with customers--and makes the sale; Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business; "Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales
ER  -