TY  - BOOK
AU  - Cravens,David W.
AU  - Lamb,Charles W.
AU  - Crittenden,Victoria Lynn
TI  - Strategic marketing management cases
SN  - 0071123253 (International ed.)
AV  - HF5415 .C6944 2002
PY  - 2002///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
N1  - Title on CD-ROM:  Excel Spreadsheets for use with Strategic Marketing Management Cases; Includes bibliographical references and index
ER  -