TY  - BOOK
AU  - Nash,Edward L.
TI  - Direct marketing: strategy, planning, execution 
SN  - 0071352872 :
AV  - HF5415.126 .N37 2000
PY  - 2000///
CY  - New York
PB  - McGraw Hill
KW  - Direct marketing
N1  - Includes index
N2  - The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition acids in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing
ER  -